Saturday, August 31, 2019
History of Life Insurance Essay
From the earliest days, Man has organized himself to control three main hazards, which confronted him, and still do. These hazards are: â⬠¢ DYING TOO SOON â⬠¢ LIVING TOO LONG â⬠¢ BECOMING DISABLED Life Insurance originated and developed to reduce the impact of these hazards by grouping together with others and thus sharing the risk. The story of the origin of life insurance is very inspiring. The idea of guarding against risk is almost as old as mankind. We know that Joseph recommended storing grain during seven fat years in Egypt against the impending seven lean years. Centuries ago in England, little groups banded together into guilds and societies. Members of these guilds and societies by paying small sums were assured that a certain measure of relief would be given to their families if the breadwinner were taken away. In 1705, ââ¬Å"The Amicable Society for a Perpetual Assistance Officeâ⬠was founded and it became Englandââ¬â¢s first successful Life Insurance Company. One of the first records of life insurance was in Rome. The groups called Fratres (burial clubs) came together. These were set up by the poor to pay for the funerals of the members and to help the surviving family members financially. The middle ages had guilds for the various types of highly skilled labor. There are accounts that show that these guilds helped their members with various types of insurance including life insurance and disability insurance. Life insurance came into its own in England in the late1600ââ¬â¢s and became popular from that time on. During this time period Lloydââ¬â¢s of London was growing. Lloydââ¬â¢s whose name came from Lloydââ¬â¢s Coffee House where insurance was transacted by ship-owners with the underwriters (backers) who met to put together insurance contracts and other shipping and merchant related business. Some people think of insurance as gambling. It really isnââ¬â¢t gambling even though it has the similarities of probability and odds. Insurance serves a public good of sharing the financial risks of existence and life and death among many to serve those who have experienced a loss. The first life insurance company in the United States started in 1735. This company was started for the benefit of Presbyterian ministersââ¬â¢ families. The mutual life insurance companies originally dominated the life insurance. These are life insurance companies that are owned by the policyholders and thus those policy-owners receive their pro-rata share of the companyââ¬â¢s profits. There are also stock life insurance companies where the profits are made for the benefit of the stockholders. Similar to the mutual life insurance companies are fraternal life insurance companies, which were started by the various fraternal orders to assist their members. Today the insurance business has evolved to a multi-faceted business with various programs and numerous distribution methods. The internet and the insurance industry is in its infancy with most insurance companies having a web site and now with web sites able to do life insurance. There are choices today that differ greatly from the choices of even a few years ago. The Internet has made information on life insurance accessible just as any subject. But you still need the right knowledge. That may come from a qualified insurance agent who knows their business or from a great life insurance or disability insurance web site that provides great information for you to study. Life Insurance as we know today, developed from these small beginnings into a gigantic industry, which gives people the security they need to maintain financial soundness, morale, and faith. Through war, inflation, deflation, depression, boom, panic, epidemic, and all kinds of catastrophes, life insurance gives the individual the solid financial footing needed to forge ahead as it is based on sound and scientific principles. Any other financial institution cannot approach its record of service. At the times when Banks failed by the hundreds and the investment companies went under, the Life Insurance Companies paid their dues in full and survived the turmoil. Life Insurance Companies have maintained an enviable record in the face of almost every conceivable trial. Life Insurance is truly INCOME INSURANCE; a new source of income replacing the earning power of the breadwinner if unfortunately he is taken away. It is in a sense, TIME, because it is money a person did not have time to accumulate; an estate that will complete the plans there was not time to finish. Life Insurance is sold not because someone may die, but because someone must live. If people die, the contracts, which the life insurance agent has sold, are LIFE for the survivors. If people live, the contracts are life for their old age. While people live, their contracts assure effective thrift and accumulation of funds and reserves for emergencies and for opportunities. It is an unsurpassed vehicle of savings; protection and growth, which has stood the test of time and given people the security they need to maintain financial soundness and peace of mind.
Friday, August 30, 2019
Case Starbucks Essay
a. Assuming that Starbucks had no significant permanent differences between book income and taxable income, did income before taxes for financial reporting exceed or fall short of taxable income for 2012? Explain. Taxable income before income tax is $2,059 million, and taxable income should minus $674.4 million. So income before taxes exceeds taxable income. b. Will the adjustment to net income for deferred taxes to compute cash flow from operations in the statement of cash flows result in an addition or subtraction for 2012? There will be a subtraction from net income for deferred taxes to compute cash flow. c. Starbucks rents retail space for its coffee shops. It must recognize rent expense as it uses rental facilities but cannot claim an income tax deduction until it pays cash to the landlord. Suggest the scenario that would give rise to a deferred tax asset instead of a deferred tax liability related to occupancy cost ââ¬â Accrued Occupancy Cost. No lease payment in the begin ning of the rent. As a result, the company recognizes rent expense earlier for financial reporting than for income tax reporting in order for Starbucks to report deferred tax assets. d. Starbucks recognizes an expense related to retirement benefits as employees rendered services but cannot claim an income tax deduction until it pays cash to a retirement fund. Why do the deferred taxes for deferred compensation appear as a deferred tax asset ââ¬â Accrued Compensation and Related Costs? Suggest possible reasons why the deferred tax asset decreased slightly between the end of 2011 and the end of 2012. Company can contribute cash to a retirement fund in later years, it can claim an income tax deduction. The decreasing amount of the deferred tax asset in could be. Starbucks reports deferred revenue for sales of stored value cards, such as the Starbucks Card and gift certificates. These amounts are taxed when collected, but not recognized in financial reporting income until tendered at a store. Why does the tax effect of deferred revenue appear as a deferred tax asset? Why might the value of this deferred tax asset doubled from 2011 to 2012? Because they recognize revenue even they didnââ¬â¢t get the cash. So the tax can be deferred until they get the cash. g. Starbucks recognizes a valuation allowance on its deferred tax assets to reflect ââ¬Å"net operating losses of consolidatedà foreign subsidiaries.â⬠Presumably, these are included in ââ¬Å"Otherâ⬠deferred tax assets. Why might the valuation allowance have financial increase between 2011 and 2012?(no idea) h. Starbucks uses the straight-line depreciation method for financial reporting and accelerated depreciation for income tax reporting. Like most firms, the largest deferred tax liability is for property plant and equipment (depreciation). Explain how depreciation leads to a deferred tax liability. Suggest possible reasons why the amount of the deferred tax liability related to depreciation increased between 2011 and 2012. Starbucks uses different depreciation method for financial reporting and income tax reporting. So the taxable income on financial statements may lower than on income tax reporting. The difference between is deferred tax liability. The accelerate depreciation calculate more with the time, so the amount may increased during 2011 to 2012.
Thursday, August 29, 2019
Critically Discuss And Evaluate The Labour Government
Labour Government came to power in 1997, conveying a immense investing to the early old ages attention and instruction of kids. Announcing in the Childrens Plan, how it aims to do this state the best topographic point for kids to turn up. ( Winter, 2008 ) The National Childcare Strategy aimed to advance the wellbeing of kids, whilst back uping parents to accomplish a balance between work and household life by supplying high quality child care ( Potter, 2007 ) . Previously Governments had left childcare chiefly to household and private services, nevertheless the Labour Party are at the head of advancing the benefits of holding a high quality instruction. The National Curriculum topics of 1988 provide the anchor of the course of study and there was considerable mismatch between the new purposes and the specifications for the assorted topics. ( Ward, 2009 ) Since 2003 efforts in the UK to back up an aims-based course of study ââ¬â that is to state, a course of study in which purpose s, one time selected, are to be realised by the most appropriate curricular agencies, instead than one in which purposes and course of study remain separate. Both Holmes and Nunn argued, in different ways, for a developmentalist history of acquisition, and this in bend left hint in both the Hadow and the Plowden Reports. ( Alexander, 2009 ) However, in the late sixtiess Robert Dearden produced a powerful review of the ââ¬Ëchild-centred ââ¬Ë place represented in these studies. Richard Peters emphasised the acquisition of cognition and apprehension for its ain interest and several outstanding theoreticians have followed him in this. More popular histories over the last 40 old ages of what instruction should be for hold tended to polarize this position and the position that kids should be allowed to develop of course, normally to the disadvantage of the latter. ( Alexander, 2009 ) Robert Dearden ââ¬Ës ain history, in footings of fiting scholars for a life of personal liberty within a moral model, has been developed farther by later authors. In recent decennaries the inclination of philosophical Hagiographas has been towards puting specific purposes like Dearden ââ¬Ës within larger scenes, so that their principle becomes more limpid. ( Alexander, 2009 ) There has therefore been much work on the publicity of personal wellbeing as a cardinal purpose, this being seen as a more inclusive construct than personal liberty. These philosophical geographic expeditions are now going progressively relevant to policy-making, given that well-being underpins the 2004 Children ââ¬Ës Act, the five Every Child Matters results and the 2007 Children ââ¬Ës Plan. The relationship between personal wellbeing and morality has besides been explored. The importance of instruction for continued development and planetary consciousness has become particularly outstanding in rece nt old ages. ( Parton, 2006 ) Many of these thoughts have impacted on authorities policies on purposes over the last 40 old ages, and have proved influential in course of study deliberations. Pressure for authoritiess to bring forth non merely lists of purposes but besides defendable principles for how they fit together continues, the progressively holistic histories of the theoreticians could good be of service. ( White, 2008 ) The involvement in the early old ages has besides been spurred by new research and scholarship in Fieldss such as neuroscience, developmental psychological science, and economic sciences. The release of the National Academy of Sciences study From Neurons to Neighborhoods ( Shonkoff and Phillips, 2000 ) brought new attending to research on early encephalon development and the importance of experiences in the early old ages for kid wellness and developmental results. At the same clip, economic expert James Heckman was stressing the importance of the early old ages for human capital formation, reasoning that investings made in the early old ages would put the foundation for larning in those old ages and in the hereafter ( Heckman and Lochner, 1999 ) . Heckman has besides joined with developmental psychologists in stressing that both cognitive and non-cognitive facets of development are eventful for ulterior life opportunities ( Heckman, 2003 ) . Further thrust for the turning involvement in early old ages policy is the handiness of strict grounds that high-quality intercessions can better kid development in the early old ages. Surveies of plans such as Nurse-Family Partnerships have found that high-quality early old ages plans can better kid wellness and development for deprived kids, in both cognitive and non-cognitive spheres ( Springate, 2008 ) . These consequences provide evidences for optimism that well-crafted policies could play a function in contracting spreads in school preparedness. At the same clip, nevertheless, there are clearly some bounds to what early old ages plans can carry through ( White, 2008 ) . Some part of the differences that emerge in the early old ages will be due to factors that are non readily altered by policy. A farther challenge is that non all early old ages plans are every bit effectual, high-quality plans are non cheap, and even the most promising theoretical account plans may non work ever y bit good when delivered on a large-scale. ( Springate, 2008 ) There are besides thorny issues to be grappled with sing the extent to which such plans are best delivered universally or targeted to disfavor groups. However, the historical bequest found in the re-emergence of the developmental attack in the Early Years Foundation Stage ( EYFS ) for kids aged 0-5, overlapping the primary stage of Early Learning Goals are specified for each of the six EYFS Areas of Learning and Development are in England the continuity of traditional topic, ( Kwon, 2002 ) but the topics had to be antiphonal to a new set of national purposes, interdisciplinary work encouraged, and scenes freer to invent their ain course of study within statutory restraints. The overall national purposes are treble: to enable all immature people to go successful scholars, confident persons, and responsible citizens. ( Pugh, 2005 ) The course of study is one that integrates attention, instruction and teaching method and this is apparent in the course of study papers which emphasises how kids should larn instead than what kids should larn. The EYFS comprises legal demands associating to larning, development and public assistance. It brings together the acquisition, development and public assistance demands and ends the differentiation between attention and acquisition and between the birth to three and three to five proviso. ( Kenny, 2006 ) Multi-agency partnership is indispensable to the bringing of the EYFS purposes. Percy-Smith ( 2006 ) provides a reappraisal of the grounds related to the development, bringing and effectivity of strategic partnerships. She argues that local strategic partnerships supervising and commissioning kids ââ¬Ës services have an of import portion to play in presenting the Government ââ¬Ës Every Child Matters ( ECM ) docket. Change for Children docket, the Children Act 2004, counsel on Lead Professionals, undertakings such as the execution of the Newborn Hearing Screening Programme, and the enlargement of Certain Start. ( Perry-Smith, 2006 ) The national rating of Early Support ( ES ) , the cardinal authorities programme designed to better multi-professional service proviso. ( Young, 2006 ) Equally good as research and rating of plans showing a strong instance for extremely qualified staff in early childhood scenes there is besides the inquiry of what type of staff will be needed in the hereafter. As we move towards more incorporate service bringing staffing becomes an issue ( Cameron, Mooney & A ; Moss, 2002 ) . In New Zealand considerable authorities outgo has been directed towards accomplishing a to the full qualified instructor work force by 2012 ( New Zealand Education Review Office, 2004 ) . A extremely trained and skilled work force is indispensable to supplying high quality child care. Presently the sector as a whole invest little in staff preparation and development, rewards are besides inveterate low. ( Broadhead, 2007 ) If the EYFS is to be delivered efficaciously preparation and support is indispensable non merely for new entrants to the work force but besides for bing staff. It is likely that authorities financess will necessitate to be invested to guaranti ng that all scenes are able to present the course of study. The presence of extremely qualified and experient staff has been systematically linked to high quality interactions between kids and grownups, and this is an of import factor in the societal, linguistic communication and cognitive development of kids in group scenes. Research indicates that specialised early childhood staff engage in well more developmentally appropriate interactions with kids of all ages ( Phillips, 1987 ) . The links between higher degrees of qualified staff and positive results for kids have been established ( Phillips, Mekos, Scarr, McCartney & A ; Abbott-Shim 2001 ) . hypertext transfer protocol: //www.cypnow.co.uk/Archive/929092/Early-Years-Foundation-Stage ââ¬â -difference-year-made/
Wednesday, August 28, 2019
Issues-Long Hours vs. Meeting Customer Needs Assignment
Issues-Long Hours vs. Meeting Customer Needs - Assignment Example What she doesnââ¬â¢t see is a number of personnel, management, leadership, communication and training problems that Frame It is beset with at the present. If she is not careful, this could spell disaster and even possible closure for the business, so it is better that she take note and do something like getting professional help to sort out these myriad problems. To this end, she has finally recognized the serious nature of the various issues that face the business and is prepared to hire a Human Resources and Organizational Behaviour expert to take charge of the present situation and handle it as best he can so that all the issues are sorted out and the business can resume with renewed vigour and success. I am the Human Resources and Organization Behaviour expert who was called in to review and handle the situation and am soon due to meet the CEO giving her my points of view on the current situation and what needs to be done to set it right. I might add that Fran is prepared to give me considerable authority and responsibility so that the situation is handled in the best possible manner and with a minimum of interference from other staff or management. The remaining parts of this report will discuss the present scenario, the various aspects that need to be handled and how the situation can be set right again to the satisfaction of both employees and management. From the available facts recounted in the case, it is evident that there is trouble brewing up between management and employees. For one thing, the long hours, lower pay, lack of training and absence of motivational factors have frustrated the employees. The authoritarian attitude of the CEO does not help the situation, and that is why she has called in a Human Resources and organization Behaviour expert to handle the situation. It was one of the best things she could do under the circumstances.
Tuesday, August 27, 2019
Social Responsibility of McDonald's Case Study Example | Topics and Well Written Essays - 500 words
Social Responsibility of McDonald's - Case Study Example Developments in science and technology that enable the creation of new food products and the diminishing consumer involvement in preparing food products on their own are two prominent factors. These two factors need to be handled by the food industry with sensitivity to society for the business enterprises in this sector of industry to live up to the ethical expectations in the manner in which they do business (Early 2002).à McDonald's has recognized the need for providing organizational leadership to act responsibly in the perspective of society. This is reflected in the words of Jack M. Greenberg Chairman and Chief Executive of McDonald's. ââ¬Å"à "Social responsibility is not a project or a program. Acting responsibly is the way McDonald's does businessâ⬠. Thus organizational leadership for the manner in which McDonaldââ¬â¢s attempts to do business in a socially responsible manner begins with top management and percolates to all segments of the organization. This has seen environmental and market place initiatives come into place. In partnership with the Centre for Environmental Leadership in Business McDonald has targeted sustainable agriculture and conservation practices and standards within the McDonalds supply chain. This is one of the environmental initiatives. On the marketing initiative front, McDonaldââ¬â¢s has formed a consultative body to ensure humane treatment of animals and birds in the farms associated with the supply. Food safety is an issue of serious concern for McDonald's and maintains a high degree of ââ¬Å"professional responsibilityâ⬠and ââ¬Å"deep commitmentâ⬠to food safety requirements.Ã
Paraphrasing Essay Example | Topics and Well Written Essays - 2250 words
Paraphrasing - Essay Example The heart of the house is an interior connector located in the hall. The materiality of the house could only be described as massive, timeless and substantive. The vertical design aims to benefit users from the sun. The irregular, thick perforations have been arranged in line with the interior visuals resulting in a non-obvious, primitive order. The principal actor in this house, and also on the land where it occurs, is the tectonics system where an eighteen-meter beam has been suspended, ceiling placed on structural walls and a crack dug in the ground in an effort to save steep drop. 2- A House in a Wine Road ââ¬â This is an innovative house, a result of the architectural acumen of Lisbon, Portugalââ¬â¢s Plano B. It uses the hybrid earthen wall which combines wattle and daub, cob and rammed earth, resembling the boxed method which was employed in the momentous Briones House, California. This project reconstructs from an existing ruin with the site located in an environmental protection area. Thus, the architects had to keep the use, position and height of previous building, proposing to use previous materials, namely earth, stone and wood, to rebuild, but adopting a different design. The firm developed an intricate building skin, integrating traditional methods of construction with contemporary materials. Wood from the previous construction was used for structural framing while stones were used in laying the foundation. It is a ââ¬Å"do-it-yourselfâ⬠model where residents are greatly involved in construction works. For effective ventilation and insu lation, cork boards, reinforced by polycarbonate plates combined with natural materials such as stone, wood and earth, were used to construct the exterior skin. Using industrial materials, including concrete, asphalt and polycarbonate, this project could be considered as a model for sustainable practice, upholding an acute approach to expressive
Monday, August 26, 2019
Personal Statement Adjust(including) Essay Example | Topics and Well Written Essays - 1000 words
Personal Statement Adjust(including) - Essay Example For this reason, students who graduated from educational institutions can earn incomes in order to maintain a high standard of living in the country while also giving back to the society that is responsible for their upbringing and supported them when they were dependants. For me, I have gained the interest and understanding of sociology and economic disciplines due to the experiences I have gained while living in the State of California. Nothing has been fulfilling than travelling across the United States. In this regard, I have acquired unforgettable and important experiences than I had ever obtained in any of my previous travels. In effect, the travels have enabled me to bring alive the information that I had only read in books and always wanted to experience in my life. In line with this, my travels have led me to California, New York, Pennsylvania, Texas, and Nevada where I have had a chance to vacation. I have come to learn about the operations in each state that I have vacatio ned with each state and city visited having different elements that made it distinctive in its own way, which explains the differences in society and economies different states experienced. For example, New York City has the high transit utility in the United States and a successful financial market in the Wall Street. On the other hand, San Jose has a large freeway system to support the third densely populated city in California and the famous high technology companies located in the Silicon Valley region. My volunteering roles with the Salvation Army and the Second Harvest Bank had a huge impact on my life. It was during this time that I realized and identified the difference between the society and the economy. In the course of my work with these two organizations, I collected, packed, and distributed materials on my way to becoming a professional volunteer. My experience regarding two locals arguingà about the quantity of meals they received remains forever etched in my mind. After they had their meals, the two locals left without even mentioning a word after the leader had calmed them and asked them to argue about their issue after the meal. Thereafter, the leader told me that they experienced challenges when distributing the food. Nonetheless, I found this approach a way that the society assists the low social hierarchy in order to maintain a steady ambience in the countryââ¬â¢s economic growth although it lacks an ideology in terms of a social balance. Participating in the flea market was an essential way of practicing my knowledge about the real world. First, we carried out a research with my team about the religion, race, and economic class of the population in Cupertino. Based on information regarding population background, we were able to make better plans to achieve our goals and estimate the risks involved in the business that we planned to undertake. Therefore, we carried out an estimate of the demand for products, selling price, and expense s that we would incur in order to establish the profits we would make. We established the strategy of promoting the products by the nature of taking
Sunday, August 25, 2019
Women's Emancipation in The Awakening Essay Example | Topics and Well Written Essays - 750 words
Women's Emancipation in The Awakening - Essay Example Edna had a strong and passionate spirit but this died down with her marriage to her husband, Leonce. When she became Mrs. Pontiellier, she took it upon herself to live a life of responsibility, leaving who she was before they got married. Her marriage to Leonce was not perfect. In fact, there were times when she cries at night confused on the reason she was crying (Chap.3, par.10.). But during that night, she felt even more oppressed, even to the point of feeling anguish about her situation. Her emotions during that specific night during their summer vacation indicated that, although she realizes there was something wrong with how she felt, she strived to keep it to herself. Notice that she didnââ¬â¢t mention anything to her husband about how she felt during night the next morning. It was as if nothing was wrong. This was a typical scene for women of the 1800s. Chopin described Edna to be a slave of the social expectations of marriage and motherhood. Ednaââ¬â¢s individuality wa s cast aside to become what is to be expected of a woman in marriage, a supportive wife and doting mother. But Edna was not entirely such a person. She acted only as if she was that person because she was expected to do so. Her husband even had to persuade her to check their son during the night he believed the young one had a fever (Chap.3, par. 6). Chopin was not alone in her belief how married women acted and felt. Ibsen shared this idea as seen in ââ¬Å"The Doll House.â⬠In this story, Nora led a difficult life because of the social expectation that her husband is supposed to be the dominant figure in their family. She also had the same strong spirit that Edna exhibited in ââ¬Å"The Awakening.â⬠But the same with Edna, Nora was unable to show how strong she is because of the bounds of marriage. Marriage is not a bad thing. Most, if not all, women envision themselves to become married and have a family. What turns this around are the social expectations linked to marr iage. One of the heaviest things that society has linked to marriage is the expectation that it is the husband that is supposed to lead and to provide for the family. Although social expectations increased the confidence and the responsibility of men, it decreased womenââ¬â¢s participation in the family. Yes, it is the wife who becomes the mother and the housekeeper of the family. Yes, her role in the family has a great bearing in maintaining the familyââ¬â¢s connection with each other. But with this role, the woman releases her connection with herself, as that with Edna and Nora. She lets go of her individuality, of who she is, when she becomes a wife and a mother. Edna and Nora followed the demands of the society to become perfect partners, even if it meant they hide their true feelings and beliefs on what their husbands were doing. When women become wives, they are expected to keep the family intact. And so, when Edna and Nora acted upon their own desires and wants, the ima ge of their families were jeopardized. The society expects that families should always be whole and when something bad happens, it is blamed on the women although it is not entirely their fault. This is not to justify the actions of both female characters. This is to show that because of the strings tied to them through marriage and social expectations, these female characters were repressed of their own emotions and individual personalities. When Edna and Nora realized that their marriage was actually killing who they were, they decided to let go of their marriage not to become free of the obligations of family life but to become free from the repressing environment that kills their own desires to take care of the family. They did not leave their families just because they want to become single
Saturday, August 24, 2019
In what way did the invention and accessibility of nuclear weapons Essay
In what way did the invention and accessibility of nuclear weapons affect the post World War II peace cycle - Essay Example In order to assure these fundamental targets are met, the nations of the world formed the United Nations which was a global organization with the obligation of protecting individual rights and the need for people to get a good life wherever they lived4. The United Nations formed a framework through which nations could deal with each other peacefully and eschew violence and widespread human rights abuses. Unlike its predecessor [the League of Nations], the United Nations was made up of two main tiers: the General Assembly and the Security Council5. The Security Council was made up of five permanent members who were allied nations that had worked together to defeat Nazi Germany: Britain, China, France, United States and the Union of Soviet Socialist Republics6. Currently, global peace revolves around the United Nations and the negotiations between nations and their neighbors. The scope of destruction that the atomic bomb created was unprecedented. Due to this, ammunition like the atomi c bomb, collectively classified as weapons of mass destruction (WMD) has become an important aspect of global security. This paper examines the ways through which nuclear weapons and its proliferation by nations have affected the peace cycle in the world after World War II. Nuclear Diplomacy The period after World War II led to a phase that has been described as the era of nuclear diplomacy. This is because the use of nuclear weapons have created the framework within which rivalry between nations have been formed. The nuclear weapons have guided the kind of discussions and tensions that have existed around the world to-date. ââ¬Å"Since the dawn of the nuclear age at Hiroshima in 1945, states have conditional diplomacy in the shadow of the bombâ⬠7. In actual fact, a major war was ended through the use of the atomic bomb. Due to this, it is used as a potential for bargaining. This is because the possession of nuclear weapons seems to present a nation as a strong nation that can not be challenged. In other words, the possession of nuclear weapons creates a bargaining leverage for nations which enables them to bargain on the backdrop of the risk of planetary destruction8. This is because any attempt to launch a Third World War could lead to the launching of nuclear weapons which could destroy the entire planet. US Monopoly Throughout history, the United States is the only country that has ever used a weapon of mass destruction in war. After World War II, the United States wielded a monopoly over nuclear weapons until the Soviet Union came to overtly possess nuclear weapons. Fearing the abuse and the proliferation of nuclear weapons, the United States was the first nation that sought to control the use of nuclear weapons for military purposes. ââ¬Å"In his first attempt to bring nuclear weapons under control, Eisenhower emphasized the potential benefits of nuclear energy rather than its destructive potentialâ⬠9. Eisenhower launched the Atoms-For-Peace c ampaign in 1953 with the hope of creating an atomic energy bank which will enable nations to pursue nuclear energy in place of nuclear weapons. This was to lead to cooperation with friendly nations. However, the Soviet Union rejected this initiative. They were not satisfied with the idea of the United States
Friday, August 23, 2019
The concept of trust Essay Example | Topics and Well Written Essays - 750 words
The concept of trust - Essay Example To the extent, this expectation is present, there is also risk factors that the other person may not be able to stand up to the expectations. Herein lays the risk in trust dealings. It is seen that trust is all encompassing both in organizational and personal interactions. In a nurse-provider setting it is seen in the range and diverse functions that are being carried out by the service provider towards the care and welfare of the patient. The concept of trust is present in all areas of human endeavor where there is need for one person to place trust on another, for the performance of services or actions and it is more so in the cases of nursing services where the duty of caring and saving human lives are concerned. Definition: A trust could be said to be a basis of relationship between one person and another in terms of the firm belief of the veracity, genuineness and worthiness of the relationship between one people with another. The basis of trust could therefore, be in terms of a bonding relationship between one person and another based upon the fiduciary trust between the persons. However, in the context of nursing trust, it could be defined to be the bond that exists between the client and the health care service provider. In other words, in the case nurse-client trust, the trust between the members of the immediate family of the client, or even the client himself, could be defined to be a process, which comprises of different strataââ¬â¢s, some of them of an evolutionary nature that exists between the client and the provider that is based on the foundation of mutual beliefs, understandings and intentions. ââ¬Å"These six characteristics of trust between family and health care provider were identified regardless of patient age, patient condition, health care provider, health care situation, and health care setting.â⬠(Lynn-sMcHale & Deatrick. 2000, 210-230). We shall
Thursday, August 22, 2019
Scholar or High School student Essay Example for Free
Scholar or High School student Essay What will you do when you have already finished your high school education? Will you going to attend college or look for a jobs that fit your position. To me, there was no doubt on whether I want to attend college or start working after I finished my high school because I believe attending college only will benefit to our ownselve. Pretend you are the employer, will you hire someone that with a college graduates or someone that only have their high school diploma? I do not deny the fact that college life would lead me a better future. There are many reasons for why I decided to go to college. One reason I decided to go to college is that I want to have a better career. I know some of you might said theres no need to have a college diploma in order to get a job. Yes, this is true. But will you believe you can actually get the jobs that you really wanted, or the jobs that you will enjoy from it. My answer is not so sure. I say that not many places would take many serious if you just had a High school Diploma. I argue that if I go to college, I can gain more informations and expand my knowledge in lots of different area, as well as the area that I have most interested in. In todays world, lots of job require education to have beyond high school level, so if I have attend college, I will have more jobs opportunities in my future life. Some people might say that they also can get lots of jobs when they dont have college diploma, but I say do you think that you really can get the same paid and same treatments when you c ompare to those that had already attend college? In my future life, I want to have a job that I wont complain about the paid or any others unfair treatment. I want to get a career that I wanted instead of the career that I can get. In order to do this, I need to attend college. Another reason I decided to go to college is that I want to increase my experience. Some people might say going to work also increase your experiences. You can open your view anywhere around you. But I say,Ã college lifes experience would be much different from any others. I will live in a new enviroment, people around me will be totally different, and also, I will have a new lifestyle when I was in college. I endorse that colleges life is the opening experiences for any teenagers in their life because they wont have any conselors stand beside them and told them what to do and what not to do. It is the chances for me to learn how to depend on my own and take responsibility for any action that I had done to myself. So, college is the place for me get to experience new things and try to be prepare for my own future life. My last but not the least reasons for why I decided to go to college is that I want to make my family proud of me. In my life, the most familiar words that my family told me was that Im the only child in my family that having a chance to go to college. They hope that I can attend college and being graduated. In my childhood, I always heard my family relative talk with my mother with a unrespectful attitude. I want to go to college and finish my academic, when I receive my diploma, I will show them that my mom have a college graduates daughter and show my family that I can become somebody one day. In conclusion, if I have a chance attending college, why not take advantage of it? It obviously wont hurt me if I choose to go to college. Maybe going through my college life would be difficult, but I celebrate the fact that I wont regret because everything I learn will stay in my mind forever and ever.
Wednesday, August 21, 2019
An Alternative Theory of Economics Essay Example for Free
An Alternative Theory of Economics Essay Economics is usually defined as the problem of how best to distribute limited resources, limited because wants are characterised as unlimited, but common sense tells us that rather than limited resources, there is an abundance of resources. The difference is one of perspective and this is core to any alternative understanding of economics. If wants are the focus, then of course resources are limited by definition, but if minimum needs or essentials are used as the foundation, then resources are seen to be abundant. The difference is between a description and an explanation. A focus on wants or desires describes a market situation, while a focus on essentials or needs allows an explanation of choices to begin. It is necessary to shift the basis of economic theory away from assumptions of scarcity and onto that of the reality of high production if a rational explanation is to be found as to why certain activities are profitable and others, despite their desirability on social or moral grounds, are not. This begins with the understanding that an abundance of resources means that not all need to work productively and that some use more resources than others. Who shall be the lucky ones and how to keep the unlucky quiet is fundamental to the running of most economies. Abundance is therefore an economic problem because the choices opened up by having more resources than is strictly needed to live presents a danger to those processes of production and the command that some have over resources that created the abundance in the first place. Why does so much waste exists along side so much poverty in the world? The orthodox assumption of scarcity has survived even the staggering levels of surplus of modern economies because this assumption suits the needs of those who command resources and who prefer to ensure that the economy does not become democratised; that unpleasant tasks are done by someone else, that some win and many lose. An Economic theory based not on scarcity but on abundance is a theory that seeks not to describe distribution but to explain choices. The development of such a theory would undercut the dominance of those satisfied with the current methods of production and control over resources. It would do so by revealing the choices made to limit the production of essentials and to divert resources to the production of luxury and fashion goods. A distribution of resources currently labeled scarcity.
Tuesday, August 20, 2019
The Impact of Hauora on a Maori Client
The Impact of Hauora on a Maori Client Analyse what effect each one of the following would have on the hauora of a Maori client. 1).Shame Shame is a feeling of guilty or embarrassed by any individual. In healthcare facilities if clients feel shame or embarrassment it will be hard for a Caregiver to provide proper treatment or care for the client. If client feels shame or embarrassed, it will create a significant barrier between a client and care providers and if this happens, care givers won't be able to figure out what a client is thinking or what problem he/she is having. For example; if a client is having some disease or problem which he/she is feeling ashamed of telling to a caregiver than it will affect his holistic well being because care providers won't be able to collect proper data and as a result the right and proper care will not be given to a client. So as a care provider we should encourage client to be open and share his thoughts and feeling. 2).Self Abasement A client who feels self abasement will start to feel that is he is not good enough compared to others and it can lead them to depression and they will withdrawal from social relationship. It will affect the entire Whanau mentally. This person will neglect communication and isolate him from everyone. Therefore the client will not look after himself by not taking medicines or he/she may start eating unhealthy food. 3).Withdrawal A person who withdraw themselves from social relationship mostly go into depression and isolate them from Whanau (family) or friends. If this happens, the care providers in healthcare facilities will not be able to provide right care for a client so social support is very important in this case. For example family should be support the client as well as caregiver to implement the proper treatment by gathering right data from the client. 4).Feeling Misunderstood Some clients may feel they are misunderstood and as a result they feel ashamed or embarrassed. They even sometimes withdraw themselves from others feeling that they are not good enough. As a result it will affect their health because they will hide their feeling and thoughts. So as a caregiver we should always respect other's culture and dignity. For example every healthcare facilities should have a Maori support worker to communicate with Maori client to gather more information and to protect their dignity. 1.2 From the following five(5) situation of whakama, select any four (4)and analyse the impact of each one within a hauora context. 1).One to one consultation with a health worker Some clients feel uncomfortable with one to one consultation with health worker. For some cases health worker need to ask personal and intimate questions to client to get accurate information about the client. A client may feel ashamed or embarrassed to answer personal question which can affect the health of a patient. In this case health worker will not get accurate data from the client to plan good care. For example, sometimes female client feel uncomfortable by the health worker when they are doing physical examination by touching. So health worker should first introduce themselves, ask permission before touching a client with Whanau and a client itself. 2).Group consultation with a health worker As some clients may be not comfortable with one to one consultation there are few clients who may feel uncomfortable with group consultation with health worker. Client may feel ashamed or embarrassed or may be depressed to enclose their personal information to people there are not very well aware of. For example, client feel embarrassed to share their health condition in front of family members because family members are not very supportive. So again health worker will not be able to find out enough information to plan proper health care for the client. to overcome this situation health worker should first ensure that is it fine with the client for group consultation. 3).One to one consultation with a health worker of a different gender Gender has a substantial impact on outcome as well as process level in health care. Most of the clients feel shy/embarrassed to share their personal information or diseases they may have with opposite gender.Some client and health worker naturally shy and fell uncomfortable when asking or answering questions with opposite gender. When a male health worker is doing a physical examination to a female client both parties may feel uncomfortable. It is important for health organization to train primary health worker how to break down barriers between themselves and client in gender differences to generate proper care for a client. 4).Group consultation with a health worker of a different gender During group consultation with a health worker of a different gender can be more embarrassment for a client. Client normally feel shy or feel uncomfortable to give information in a group consultation. Client may feel awkward or ashamed to enclose their personal information in a group or in front of family or friends. So again health worker will find it difficult to gather information regarding to health issues they have and it can create difficulties for health worker to give accurate care. 1.3 Identify and analyse two (2) adverse socia-cultural and two (2) socia-economic factors which could cause whakama and affect hauora outcomes for Maori. Adverse socia-cultural factor one For Maori health wellbeing there are four walls of strong house. First one is te taha wairua (spiritual wellbeing), second,te taha hinengaro (mental wellbeing),third, te taha tinana (physical wellbeing), and fourth, te taha whanau (family wellbeing). However some MÃâà ori client may find difficulties to express their traditional values or spiritual aspect with people who are unware of their culture. Therefore, they may felt embarrassed to share their thoughts and feeling in front of them. Clients fear that may be misunderstood by others.A Maori client is considered unwell if any of these four foundations are weak. For Maori to be healthy all these foundations should be strong. Adverse socia-cultural factor two Maori so many traditional and spiritual values and food is one of them. Food plays major role in maori socia-cultural activities and it's not only determines physical health but also emotional, psychological and spiritual wellness. Clients who are at health care facilities may feel depressed, or might withdraw themselves because Maori clients believe that their traditional food is total wellness and happiness. As a result client may stop eating food in facilities which can affect their health. health workers should encourage family members and friends to bring traditional foods once a week to make them happy. Adverse socia-economic factor one Education is one of the socia-economic factor that can affect hauora outcomes for Maori client. Clients who does not receive proper education may feel inferior. They may also feel shy/embarrassed to share their feelings, and thought with people fearing been misunderstood. In this situation a client may mentally and emotionally disturbed which will directly affect the health. health workers should encourage clients to share their thoughts and feelings and also family members can support them to decrease the percentage of whakama. Adverse socia-economic factor two Not every client have a same economic status, some are rich and some are poor. Clients who have lower economic status always feel down to themselves and feel depressed to share their thoughts and feeling with health worker, fearing the expenses of the treatment. They may feel embarrassed of their current economic status which will be very hard for health workers to find out what medical problems they facing. Task 2 Determine the implications of identified impacts of whakama on hauora outcomes. 2.1 a). Identify three (3) negative hauora implications of whakama and how they impact on hauora outcomes. b). Identify three (3) positive hauora implications of whakama, and how they impact on hauora outcomes. Negative outcome one (Feeling of inferiority/ lack of education) Many clients who are in health care facilities are not educated or didn't receive proper education. This can lead to whakama for example, they feel depressed or withdraw themselves from others. Emotionally they feel that they are different from others and avoid expressing their thoughts and feeling with caregivers. Negative outcome two (Feeling embarrassment while practicing cultural rituals) Maori clients are very much attached with their traditional and cultural value. So client believe that traditional practice are good for wellbeing and to make them happy. But they feel embarrassed or shy to practice it the facility because of others judgment. Negative outcome three (Withdrawal) Some clients who are unfamiliar with a facilities environment usually withdraw themselves from others. If this happens than they stop interacting with other's and health workers because they feel unease while they stay there. It can affect their health. Positive outcome one (Include whanau in client care plan) To decrease whakama in client healthcare workers should identify there whakama and include whanau in care plan to support client to feel happy and relaxed. For clients holistic wellbeing family and friend's should support healthcare workers to minimize the whakama of their client. Maori are always very attached to their whanau. Positive outcome two Employee MÃâà ori staffs in healthcare facilities. Some Maori clients may not be able to speak proper English which can make them feel depressed so the healthcare facilities should employee MÃâà ori staffs who can communicate with the client in their own language to know what are their thoughts and feeling. Positive outcome three Clients at healthcare facilities have difficulties with hearing so caregivers should speak softly and slowly with them so that they can understand you better. Always give information to a client before doing any care so that they will be aware of what you going to do.
Exploring Arab Women :: Arab Culture Cultural Marriage Essays
Exploring Arab Women In Liyana Badrââ¬â¢s novel, A Balcony over the Fakihani, the reader witnesses Yusraââ¬â¢s experience with water as she proclaims that, ââ¬Å"Iââ¬â¢ll [sheââ¬â¢ll] stay till Iââ¬â¢ve [sheââ¬â¢s] filled my [her] jerry can [even] if I [she] die[s] doing it! (Badr, 10)â⬠While Maha the main female character in Fadia Faqirââ¬â¢s Pillars of Salt, and her husband ââ¬Å"immersed our [their] bodies in the warm water,â⬠(Faqir, 54) of the Dead Sea as they share their first love making experience. Yasmina teaches granddaughter Fatima of the liberating power of water in Fatima Mernissiââ¬â¢s lyrical coming of age account of harem life in Dreams of Trespass. While Asya, the primary female character in Ahdaf Soueifââ¬â¢s In the Eye of the Sun, jet sets between the pools of the posh and exclusive Cairo country clubs and summer cruises in the Mediterranean. Yet, Leila Al-Atrashââ¬â¢s female character Nadia only mentions water in passing as she showers to avo id the presence of her husband. While one woman is desperate for a drop of water and willing to risk her life to achieve it, others use it as a vehicle to outsmart a dominating first wife, while another fully engages with water in the convenience of her home. This variation in the Authorsââ¬â¢ usage and need water reflects the greater diversity in the identity of the Arab woman . In the five literary works Pillars of Salt by Fadia Faqir, A Woman of Five Seasons by Leila Al-Atrash, A Balcony Over the Fakihani by Liyana Badr, Dreams of Trespass by Fatima Mernissi, and In the Eye of the Sun by Ahdaf Soueif, water can mean different things to different people and these differing views of water reflect the diversity of class, societal expectations, education and socio-economic status that exists in Arab women. Therefore, these authors are establishing a multi-faceted view of Arab women, and challenge the reader to abolish their own social constructions and stereotypes about the Arab w oman. In an effort to organize and disaggregate the wealth of experience and knowledge relayed through these novels this discourse ic compiled to consider the following: what is the historical image and portrayal of Arab women? How do the images represented by these authors challenge this historical image? What are the implications of a singular image of Arab women? What lessons does one learn from the multi-dimensional view of Arab women in relation to Western feminism?
Monday, August 19, 2019
Essay --
Not surprising that The Magic Flute has been staged by contemporary innovative directors- itââ¬â¢s craziness makes it ideal for being a directorââ¬â¢s medium. Modern opera criticized for being boring or whatever, but here are three directors who, although they faced criticism themselves, approached opera with fresh perspective and with a desire to change what they felt where stiff conventions that no longer Richard Wagner was supremely interested in the music of other composers, both that of his contemporaries and those who had influenced the operatic stage before him. As an opera composer and librettist himself, he listened to the offerings of other composers carefully, forming his opinions with even more caution. In his anaylsis of Mozartââ¬â¢s work, Wagner credited the composer with ââ¬Å"creating true German operaâ⬠Modern music critics continue to scratch their heads when considering Wagnerââ¬â¢s gushing remarks on Mozart. In a review posted to the Flos Carmeli Arts Blog on February 26, 2010, Steven Riddle describes Mozart as a German composer who writes music that is ââ¬Å"flexible, nimble, light and lovelyâ⬠, while Wagnerââ¬â¢s is ââ¬Å"like a beautiful bludgeon- slow and ponderousâ⬠. While they possess little similarities in style as composers, it was not simply Mozartââ¬â¢s music that enamored Wagner. The Magic Flute inspired Wagner with its characters and their keen development, as well as Mozartââ¬â¢s clear voice as an interpreter of the drama within the music. He praised Mozart for his ability to create a genre that was unlike any previously seen in the German Opera. The Magic Flute was an opera that lived between Opera Seria and Opera buffa (both common in German opera at the time), but also contained many musical styles of the ornate Italian opera. ... ...e gaps caused by heavy editing to the libretto. He gave voice only to the most important characters, Pamina and Tamino, Papageno and Papagena, the Queen of the Night, Sarastro and Monostatos. Particularly bold was his cutting of the Three Ladies and the Three Spirit Children, who he deemed merely mechanisms of exposition and magic. What Brook yearned to create where characters who were true individuals as opposed to singers in a pageant of the superfluous. His work with the Queen of The Night particularly reached this goal. While she is clearly the villainess of Flute, Mozartââ¬â¢s music gives her a complexity that Brook highlighted. Her revenge aria, in which she mourns the loss of he daughter to Sarastro, is mostly known for itââ¬â¢s treacherous colatura. In Brookââ¬â¢s Flute, the aria began softly and tenderly, reaveling the bevered mother underneath the evil Queen.
Sunday, August 18, 2019
Beowulf The Hero :: essays research papers
In Beowulf, the protagonist Beowulf is shown as a hero with extrodinary strength. This is not what makes him a hero. By definition, a hero is a man of exceptional quality. However this term does not do Beowulf justice. His self-imposed purpose in life is to help others, and eventually sacrifices his own life in doing so. Beowulfââ¬â¢s battle with the dragon serves as a critique of the notion that Beowulf is a hero. The Dragon section displays many of Beowulfââ¬â¢s heoric characteristics. Beowulf establishes himself as a hero by fighting the dragon, exemplifing strength and courage when fighting the dragon, and sacrificing himself so that others can live. Beowulfââ¬â¢s fight against the dragon shows Beowulf as a hero. Although Beowulf had previously defeated two other foes, he stands fast and fights his most formidable foe yet, the dragon. Dragons were notoriously difficult to kill, and the poem states that it was a great man, who could kill a dragon, even if it meant losing one's life. While others cower away Beowulf fights the dragon. Beowulf defeats the dragon but loses his life in the same instance. Like the classical hero Beowulf loses his special status in death. Beowulf sought no compensation for his services; the mere satisfaction of helping others was pay enough. Like his two previous battles Beowulf fights for those who could not fight for themselves. While fighting the Dragon Beowulf shows feats of strength and courage that define him as a hero. The classical hero displays a special quality that separates him from the rest of Moss 2 society. In Beowulf, Beowulf shows extraordinary courage and strength that gives him special status. This notion is shown, when Beowulf fights Grendel and Grendelââ¬â¢s mother, but it is especially noticeable when he fights the dragon. When Beowulf fought Grendel others had the courage to attempt to fight him. The same is true with Grendelââ¬â¢s mother. When Beowulf goes to fight the Dragon, the other warriors cower away into the woods. Beowulf shows his courage by fighting the Dragon. Even when Beowulf is fighting the Dragon and realizes that his sword can do no damage he continues to fight. After Beowulf is on the verge of death he shows a combination of courage and strength by delivering the death blow to the Dragon, and not just laying down to die. Beowulfââ¬â¢s strength is shown when he is able to actually do battle with the Dragon; any normal man would have fallen to the dragon immediately.
Saturday, August 17, 2019
Juliet â⬠Baz Luhrmann production Essay
Romeo seems like a passionate, romantic and excitable young man. He seems to like the idea of being in love, although I would suggest the feelings he has for Juliet begin only as infatuation and grow throughout the balcony scene. In the beginning of the scene Romeo is portrayed as determined, wary and possibly a little frightened as he knocks over furniture and scrambles up the trellis. His eyes are continuously darting around and you get a sense of desperation because he is panting. When he climbs the trellis in the hope of seeing Juliet but discovers the nurse instead, his facial expression turns from one of lust and longing, to one of utter disgust and horror. When Romeo scurries down the trellis, his demeanour is hurried and rushed and we get a sense of urgency as he holds his breath. When Juliet appears from the elevator, he is flattered that she is speaking of him ââ¬Å"O Romeo, Romeo, wherefore art thou Romeo? â⬠After a short while he begins to shadow her, seemingly taken aback by her affectionate remarks and breathtaking beauty. Romeo seems almost intoxicated by Juliet; he continuously gazes deep into her eyes and follows her very closely throughout the scene. When he kisses her although tenderly, I get a sense of hunger and passion; he is smitten by every word, which seems to make his infatuation grow. However, he also shows foolish bravado in the swimming pool when he shouts, ââ¬Å"thy kinsmen are no stop to meâ⬠. Romeoââ¬â¢s character in this film also outlines how impulsive and rash he is, as he does not object when Juliet proposes marriage, but instead smiles dreamily into her eyes. He seems devastated when they have to part ââ¬Å"Love goes toward love as schoolboys from their books, but love from love, toward school with heavy looks. â⬠Romeo is in love with the idea of love and during the course of the scene he is portrayed as romantic and passionate but also appears to be irrational, impulsive and desperate because he is so agreeable. Karen Clark 27th October 2003 Romeo & Juliet Baz Luhrmann Production 1(i) Characters and Characteristics Juliet Capulet Juliet seems like a thoughtful, sensible and practical young girl. When she enters the scene we see her deep in thought. It is soon obvious that she is quite upset as she leans against the statue with her hand on her hip and a look of dismay on her face as she says ââ¬Å"Ay me! â⬠Julietââ¬â¢s body language expresses her annoyance; her arms are folded when she talks about rebelling against their family names; ââ¬Å"Whatââ¬â¢s in a name? That which we call a rose by any other word would smell as sweet;â⬠Although when she remarks ââ¬Å"Doff thy nameâ⬠her expression and speech has changed and become quite dreamy. In this section of the scene we also see the child in Juliet; When she says ââ¬Å"nor any other part belonging to a manâ⬠she almost laughs, as a child would laugh with innocent embarrassment about a mans anatomy. She appears frightened but practical and dwells on the word ââ¬Å"deathâ⬠in the sentence ââ¬Å"And the place death, considering who thou artâ⬠she pushes him in desperation under the water when a security guard appears to check that all is well, then smiles sweetly at the guard until he leaves. When they engage in their first kiss you see Juliet close her eyes in anticipation, she gently caresses his face before pushing him away in embarrassment. Again, during this section of the scene we see the inquisitive child in Juliet as she almost whispers ââ¬Å"Dost thy love me? â⬠it shows how young and immature she is, she is looking for confirmation of his love and looks at Romeo the way a child would look at her father for approval. When Romeo asks ââ¬Å"O wilt thou leave me so unsatisfied? â⬠her reply is one of anger and shock as she replies ââ¬Å"What satisfaction canst thou have tonight? â⬠the expression on her face is one of annoyance and disbelief, I believe that this is the only time throughout the scene that she may question his love for her. Juliet is a very capable young lady who truly believes she is in love with Romeo; during the scene she is portrayed as a shy, nai ve and innocent child, but also appears to be a very determined, sensible and practical young lady. Karen Clark 27th October 2003 Romeo & Juliet Baz Luhrmann Production 1(ii) Dramatic Devices In the beginning of the scene we see Romeo climbing the orchard wall in complete darkness, but when he enters the swimming pool area the fairy lights illuminate the immediate vicinity, coupled with the floral trellis this makes the setting quite romantic. You get a sense of the era because the house is traditional in style, from the authentic continental windows to the ageing balusters on the balcony. The size of the house, together with the presence of a swimming pool gives the impression that Juliet comes from a very affluent background. The costumes seem appropriate for the period; Juliet wears a simple plain white dress, possibly portraying virginity and virtuosity and Romeo wears the costume of a knight, which could signify valour and gallantry. In contrast we see the security guard sporting a very modern outfit complete with baseball cap, earpiece and headset. The music used throughout the scene is somewhat soft and subtle, although at times it becomes a little bit eerie and has a sense of mystery. The majority of the scene is quite close and the camera angles depict this, although the shot of the Virgin Mary through the curtains and the dropping of the cross on the chain deliver a sense of foreboding. Most of the scene takes place in the swimming pool rather than on the balcony and this is dramatised by Romeo and Juliet falling into the pool on two occasions and the subsequent underwater scenes. Karen Clark 27th October 2003 Romeo & Juliet. Baz Luhrmann Production 1(iii) Themes The theme of the film immediately tells of a forbidden love, this is shown with Romeoââ¬â¢s movements at the beginning of the scene; He is skulking around in the shadows, panicking when he smashes a statue and hiding when he thinks someone may have heard him. Some other examples of the prohibition are when Juliet addresses the outrage her family would have upon the discovery of Romeo in the orchard; and when the security guard appears to check that all is well and Juliet immediately submerges Romeo in the swimming pool in an attempt to conceal him. From Julietââ¬â¢s aspect we perceive her first love, she gently caresses Romeo wherever possible and we feel a sense of longing and anticipation, possibly because she may feel disloyal and treacherous towards her family if she continues with the alliance. Lust plays a large part during this scene, although you get the sense that Romeo believes he is in love with Juliet, at the beginning of the scene while he is still hiding, you get the impression that Romeo wants to touch and be intimate with Juliet from the expression on his face and his body language. There is also a sense of impending doom, earlier in the scene Juliet says ââ¬Å"I have no joy of this contract tonight, it is too rash, too unadvised, too sudden, too like the lightening, which doth cease to beâ⬠, this could mean that once lightening has struck all that remains is an empty space and charred remnants of what once was, therefore lightening may strike because of the family feud and if they continue to love each other they will cease to exist. Karen Clark. 27th October 2003 Romeo & Juliet Baz Luhrmann Production 1(iv) My Response The balcony scene in the Baz Luhrmann production of Romeo and Juliet is in my opinion inadequate. It does not seem to portray Romeo and Juliet as ââ¬Å"young loversâ⬠and the setting is too modern for the Shakespearean language. Had the speech been translated to modern text the film would have been a massive hit as the story of Romeo and Juliet is still extremely relevant in our modern society. In my opinion the actors did not do the characters any justice, their faces were not innocent enough and they appeared to be much older than we believed Romeo and Juliet to be. I expected the scene to be quite romantic and was most disappointed and quite bored very early into the scene. I get the impression from the scene that Juliet is neither virginal nor innocent; she seems to know what she wants and has a very adult like way of getting it. She is practical, calm and pushy, more like a manipulative woman than an innocent child. Although in the scene we do see aspects of Julietââ¬â¢s inner child, like when she innocently asks ââ¬Å"Dost thy love me? â⬠she is seems to be seeking assurances as a child would; We also see a mature and confident young lady, from the way she reacts to his plea of dissatisfaction to the way she kisses him so lustfully and skilfully. If she were a child at the age of 13 or 14, I would presume that the physical aspect of their relationship would be pretty new to her and she would be very clumsy, awkward and uncomfortable. On at least two occasions during the course of the scene she pushes him away and then captivates him again, and in my opinion only a more mature and experienced woman would do this, not an innocent child who has met her first love. Romeo is portrayed as a determined and desperate young man, although we see what seems to be romance during the scene, I believe that Romeo is only infatuated with Juliet. I get the impression that all he wants to do is appease her so that he can return to her bedroom to be more intimate. When he says, ââ¬Å"O wilt thou leave me so unsatisfied? â⬠the reply that he really wants to hear is ââ¬Å"Let us depart to the bedroom and seal our vow of loveâ⬠so he is taken aback with her reply. The way Romeo looks at Juliet throughout the scene is more lustful and hungry than loving and romantic and in my opinion although I would expect this of a 15 or 16 year old boy, the story is meant to be one of love and the balcony scene is the epitome of this love, instead of desperation Luhrmann should have played more towards the romantic side of Romeo rather than the overbearing and ingratiating character he is portrayed as. Karen Clark 27th October 2003 Romeo & Juliet Baz Luhrmann Production 2 Imagery In Romeo and Juliet, Shakespeare uses a variety of languages for various purposes; throughout the balcony scene we see many different linguistic devices including similes, metaphors and oxymorons. These devices are used to build a picture of the scene and also show Shakespeareââ¬â¢s talent as a playwright. The language of love is particularly powerful within the balcony scene; ââ¬Å"O speak again, bright angel, for thou art as glorious to this night, being oââ¬â¢er my head as a winged messenger of heavenâ⬠Shakespeare uses this simile to describe how beautiful Juliet is, he compares Juliet to an angel because she appears at the window above Romeo and is silhouetted by the lamp light from within. Later in the scene Shakespeare uses a metaphor to describe how Juliet recognises Romeoââ¬â¢s voice, even though they have only just met; ââ¬Å"My ears have yet not drunk a hundred words of thy tongueââ¬â¢s uttering, yet I know the sound. â⬠In my opinion this metaphor adds warmth and a strong sense of feeling and atmosphere. Alliteration is used several times throughout the scene ââ¬Å"The orchard walls are high and hard to climbâ⬠and ââ¬Å"How silver-sweet sound loversââ¬â¢ tongues by night, like softest music to attending ears! â⬠This adds emphasis and significance to the descriptions. Towards the end of the scene there are two oxymoronââ¬â¢s in close proximity, both spoken by Juliet, ââ¬Å"So loving-jealous of his libertyâ⬠and ââ¬Å"Parting is such sweet sorrowâ⬠Although contradictory, they give importance to the statements. You may also note that Romeoââ¬â¢s final speech is delivered as poetic imagery, which is especially effective in portraying love. Some of Shakespeareââ¬â¢s imagery presents popular representations of that era. At the time, religion was very important, so by including religious imagery, for example Juliet appearing angelic, it portrays Romeo and Julietââ¬â¢s love as heavenly and beautiful, something that was fated or meant to be. Shakespeareââ¬â¢s natural ability for the language of love is astounding and impressive and he applies this with unmistakable talent. Without Shakespeareââ¬â¢s competence with rhyme and imagery, the dialect would never have been so rich. The language of Shakespeare is full of humour, insults, irony and word play and is a joy to observe and a delight to study.
Friday, August 16, 2019
Maggie Hobson Essay
Maggieââ¬â¢s personality in act one gives us the impression that she is very bossy and always wants her own way, ââ¬Å"this is a shop you know, we are not here to let people go without buyingâ⬠. She is bossing Albert Prosser into buying a pair of boots. I think that this makes her have an unpleasant appearance and is not the sort of person people like very much. During the play the author changes your mind by showing a different aspect to her personality. In act one, she acts very busy ââ¬Å"she crosses and takes her place at deskâ⬠, ââ¬Å"she busies herself with an account bookâ⬠. This makes us think that she is the main boss of the shop. We also think that she does most of the work. The first thoughts of her is that she is anti-social. Alice : ââ¬Å"oh itââ¬â¢s you, I hoped it was father going outâ⬠. Maggie : ââ¬Å"it isnââ¬â¢tâ⬠. She is acting ââ¬Ëbusinesslikeââ¬â¢ and doesnââ¬â¢t seem to be acting very friendly to her sister Alice. Maggie is unromantic, she doesnââ¬â¢t think that there is any need for courtship before marriage, ââ¬Å"See that slipper with the fancy buckle on to make it pretty ? Courtingââ¬â¢s like that my lass. All glitter and no use to nobody. â⬠This shows that she doesnââ¬â¢t believe in courting. Really courting is nothing like a slipper, but Maggie has a practical personality and doesnââ¬â¢t believe in wasting time. She is a lady who always get what she wants and doesnââ¬â¢t believe that you should waste time over courting when you can get married straight away. Maggie organises the household and arranges the dinner time, ââ¬Å"so that, if you stay more than an hour in the Moonrakerââ¬â¢s Inn, youââ¬â¢ll be late for it. â⬠This show that she is trying to take over the main lead in the family role, when it should be her fatherââ¬â¢s role to say when the dinner should be ready because that was the norm in that era. Maggie has swapped roles with him. Hobson is very rude to his daughters, Alice and Vicky, about their delight in fashionable clothing and the idea of getting them married. Maggie is not included in the conversation of marriage. She then asks him what he thinks of her getting married. He lets her know he hasnââ¬â¢t given her any thought of marriage and is very rude giving his opinion of her, ââ¬Å"but if you want the brutal truth, youââ¬â¢re pass the marrying age, youââ¬â¢re a proper old maid Maggie if ever there was one. â⬠She reacts offended and upset to this remark and tells him that she is only thirty. We can tell that she wants to get married as well as her two sisters, Alice and Vicky.
Thursday, August 15, 2019
Research Paper About Facebook
Facebook is the most popular social networking site in several English-speaking countries, including Canada, the United Kingdom, and the United States. And it was launched in February 2004 that is operated and privately owned by Facebook, Inc. Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.As of July 2010à Facebook has more than 500 million active users. Users may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school, or college, or other characteristics. The name of the service stems from theà colloquial name for the bookà given to students at the start of the academic year by university administrations in the US with the intention of helping students to ge t to know each other better.Facebook allows anyone who declares them to be at least 13 years old to become a registered user of the website. Facebook was founded byà Mark Zuckerbergà with his college roommates and fellow computer science studentsà Eduardo Saverin,à Dustin Moskovitzà andà Chris Hughes. The website's membership was initially limited by the founders toà Harvardà students, but was expanded to other colleges in theà Bostonà area, theà Ivy League, andà Stanford University. It gradually added support for students at various other universities before opening to high school students, and, finally, to anyone aged 13 and over. A January 2009à Compete. omà study ranked Facebook as the most usedà social networkà by worldwide monthly active users, followed byMySpace. [9]à Entertainment Weeklyà put it on its end-of-the-decade ââ¬Å"best-ofâ⬠list, saying, ââ¬Å"How on earth did we stalk our exes, remember our co-workers' birthdays, bug ou r friends, and play a rousing game of Scrabulous before Facebook? ââ¬Å"[10]à Quantcast estimates Facebook has 135. 1 million monthly unique U. S. visitors. [11] C. Significance of Facebook Sometimes it is taking a while to get an understanding of the importance of something that is as much in the hype as Facebook is currently in 2007.With its recent positioning as an application platform Facebook has in our view become a unique challenger to established players in the field of Personal Information Infrastructure like Microsoft and Google. We are going to explain this in a way that hopefully also those can get at least the concept behind it who had so far (maybe even after they done a quick inspection of Facebook and some other ââ¬Å"social networksâ⬠themselves) a difficult time in understanding the significance of Facebook contribution to application platforms in general. Applications are the building blocks of everyoneââ¬â¢s Personal Information Infrastructure.Every a pplication is one block and provides users with a specific, bundled set of features. Sometimes applications (ââ¬Å"integrated applicationsâ⬠) as we know them are sharing important pieces of personally maintained information like Contacts, sometimes they do not. Facebook application; a user is running to access the Facebook Contacts of this user. More importantly: Whenever the user does something of significance inside any Facebook application the platform itself will inform automatically his Contacts about it; Example: Your friend Paul just uploaded a new photo to his album!Your personal Facebook experience is depending on the number and level of activity of your Facebook Contacts. If there is no one on Facebook you know then the value of Facebook will be little or zero for you; but the more of your Contacts are using Facebook applications actively the more value in terms of ââ¬Å"Getting to know about what they doâ⬠You will get out of Facebook (classical case of the â â¬Å"Network Effectâ⬠: the more people using a network the higher is the value for the individual user).These messages that the platform is continuously distributing to the Contacts of a user are one of the core features of the application platform Facebook: With this basic mechanism Facebook is allowing that Facebook users by just using their Facebook applications are staying automatically in contact with their Facebook Contacts. One standard argument against the overall value of Facebook is that staying in such an online and direct way in touch is something that is interesting only for ââ¬Å"the younger generationâ⬠. That is maybe true or not. But there is another aspect.If you are for example a senior developer and you are not interested in staying in contact with your Contacts automatically then maybe you are interested in the potential business opportunity: Facebook is not only encouraging developers to create their own applications that will run inside Facebook (on top of the platform). The Facebook platform has also build in a simple but effective mechanism to promote the usage of your newly created application: All Contacts of any new user of your Facebook application will get (in exactly the same way as already described) a notification that these users just started to use your application.This form of directly ââ¬Å"build in application promotion/marketingâ⬠for your application can deliver high numbers of users to any application so fast that probably most application providers will be challenged to handle the demand (please see for details this excellent article from Marc Andreessen ). Example : I find it fascinating how important Facebook has become in todays society. Below are 2 examples of how ridiculous it is: A. A friend of mine, and his gf broke up. A month or so later I saw that his FB profile read ââ¬Å"In a relationshipâ⬠so I called him.He and his gf got back together and it was very important to her that he change his status to that. I thought it was trivial but it was a huuuge deal to her. B. Last night I get a call from a friend who has been having marital problems. he called to tell me he thinks his marraige is over. We go over the whole story and I tell him to wait and see if she calms down. He says he knows it's over because she de-friended him on facebook. Am I the only one who is so surprised at how important FB has become to people in their personal lives? D.Development of Facebook Mark Zuckerberg wrote Facemash, the predecessor to Facebook, on October 28, 2003, while attending Harvard as a sophomore. The site represented a Harvard University version of Hot or Not, and according to The Harvard Crimson, Facemash ââ¬Å"used photos compiled from the online Facebook of nine Houses, placing two next to each other at a time and asking users to choose the ââ¬Ëhotter' personâ⬠. To accomplish this, Zuckerberg hacked into the protected areas of Harvard's computer network, and copied th e houses' private dormitory ID images.Harvard at that time did not have a student directory with photos and basic information, and Facemash attracted 450 visitors and 22,000 photo-views in its first four hours online. That the initial site mirrored people's physical community with their real identities represented the key aspects of what later became Facebook. The site was quickly forwarded to several campus group list-servers, but was shut down a few days later by the Harvard administration. Zuckerberg was charged by the administration with breach of security, violating copyrights, and violating individual privacy, and faced expulsion.Ultimately, however, the charges were dropped. Zuckerberg expanded on this initial project that semester by creating a social study tool ahead of an art history final, by uploading 500 Augustan images to a website, with one image per page along with a comment section. He opened the site up to his classmates, and people started sharing their notes. The following semester, Zuckerberg began writing code for a new website in January 2004. He was inspired, he said, by an editorial in The Harvard Crimson about the Facemash incident.On February 4, 2004, Zuckerberg launched ââ¬Å"The Facebookâ⬠, originally located at thefacebook. com. Just six days after the site launched, three Harvard seniors, Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra, accused Zuckerberg of intentionally misleading them into believing he would help them build a social network called HarvardConnection. com, while he was instead using their ideas to build a competing product. The three complained to the Harvard Crimson, and the newspaper began an investigation. The three later filed a lawsuit against Zuckerberg, subsequently settling.Membership was initially restricted to students of Harvard College, and within the first month, more than half the undergraduate population at Harvard was registered on the service. Eduardo Saverin (business aspects), D ustin Moskovitz (programmer), Andrew McCollum (graphic artist), and Chris Hughes soon joined Zuckerberg to help promote the website. In March 2004, Facebook expanded to Stanford, Columbia, and Yale. This expansion continued when it opened as well to all other Ivy League schools and Boston University, New York University, MIT, and gradually most universities in Canada and the United States. Total active usersà (in millions)|Date| Users| Days later| Monthly growth| August 26, 2008| 100| 1,665| 178. 38%| April 8, 2009| 200| 225| 13. 33%| September 15, 2009| 300| 150| 10%| February 5, 2010| 400| 143| 6. 99%| July 21, 2010| 500| 166| 4. 52%| ââ¬â| 600| 143 (ongoing)| ââ¬â| Facebookà incorporatedà in the summer of 2004, and the entrepreneurà Sean Parker, who had been informally advising Zuckerberg, became the company's president. [à In June 2004, Facebook moved its base of operations toà Palo Alto, California. It received its first investment later that month fromà P ayPalà co-founderà Peter Thiel. The company droppedà from its name after purchasing theà domain nameà facebook. om in 2005 for $200,000. Facebook launched a high school version in September 2005, which Zuckerberg called the next logical step. At that time, high school networks required an invitation to join. Facebook later expanded membership eligibility to employees of several companies, includingà Apple Inc. andà Microsoft. Facebook was then opened on September 26, 2006, to every one of ages 13 and older with a validà email address. On October 24, 2007, Microsoft announced that it had purchased a 1. 6% share of Facebook for $240 million, giving Facebook a total implied value of around $15 billion.Microsoft's purchase included rights to place international ads on Facebook. In October 2008, Facebook announced that it would set up its international headquarters in Dublin,à Ireland. In September 2009, Facebook said that it had turned cash flow positive for the first time. [à In November 2010, based on Second Market Inc. , an exchange for share of privately held companies, Facebook value was $41 billion (surpassing EBay's slightly), and it became the third-largest US Web Company after Google and Amazon. Traffic to Facebook increased steadily after 2009. More people visited Facebook than Google for the week ending March 13, 2010.Facebook also became the top social network across eight individual markets in Asiaââ¬âthe Philippines, Australia, Indonesia, Malaysia, Singapore, New Zealand, Hong Kong and Vietnam, while other brands commanded the top positions in certain markets, including Google-owned Orkut in India, Mixi. jp in Japan, CyWorld in South Korea, and Yahoo! ââ¬â¢s Wretch. cc in Taiwan. II. Potential Facebook Addiction A. Social Networking to your Old Friends The best thing about Facebook for those of us, who have been out of school for a long time, is the ability to find old friends.When you find old friends using Facebook you're given the chance to make amends, start over and be best friends again, not to mention find lost love. B. Business Facebook ââ¬Å"Pagesâ⬠(thatââ¬â¢s with a capital ââ¬Å"Pâ⬠) were created to give businesses their own profile on Facebook. In fact, originally, the code that made up a Facebook ââ¬Å"Pageâ⬠appeared to be almost exactly the same as that which generated user profile pages. Pages give your business or brand an identity on Facebook. With a Page, those interested and following your brand can become ââ¬Å"fansâ⬠, and when they do so, all their friends will see this.You can store photos, videos, information about your company, and custom applications on your Page. All activity on Pages gets posted back to your Mini Feed for all your friends to see. C. Communicating to other Nation Other nations are using this site in communicating. Nowadays, chatting or having social life with other nation is a great issue. Filipinos are one of the examples in maki ng friends with the other. Foreigners are now married with the other Filipina and that because of Facebook. And also, this might be the reason why we have this unity even though weââ¬â¢re not that same. III. Effects of Addiction to FacebookA. Financially We are force to spend our allowance because we are enjoying using Facebook. Like in our phone, just by reloading we can now connect with Facebook. Likewise, when we do not have our computer at home, we tend to visit internet shops. Some people do have their connections at home using the Globe Broadband and paying monthly. B. Health Problems The debate rages on about how these social networking sites affect our health. Many people have made new friends or even met special mates on these social networking sites. Some studies suggest that Facebook or Twitter could actually be harmful to our social health.Instead of meeting people in person, we are spending more time in front of our computer screens checking out the latest info. I re ally do not see how anyone really cares when John goes to the bathroom or eats dinner. Some famous celebrities use facebook too and use it constantly. C. Mentally Professionals worry that these cyber interactions are a detriment to participants in that they discourage traditional human interaction. It is far easier to log onto a website and chat with friends than it is to drive to their homes to see them in person, but physical human interaction is important to one's mental well-being.Also, maintaining contact solely through cyberspace can be damaging in that it is somewhat superficial and not as meaningful as face to face conversation. Lest you forget the nuances of a smile or the meaning behind an embrace, it is best to use Facebook sparingly in maintaining interpersonal relationships. IV. Signs of Facebook Addiction A. Neglecting your Studies Based on the experiences, students find their selves alone and making fun. Simply, they are enjoying Facebook. Instead of studying, they sp end more time in this site.Telling their parents that they have a research to do but the truth is they will just log in and they will share thoughts with their friends. Technology now is part of our life. Even a seven year old girl or boy does have their Facebook now. This is the proof that Facebook has greatly influenced the life of everyone. Students cannot focus in their studies because they have the reason to enjoy surfing the internet. B. Facebook Games vs. Cultural Games Many active users are playing games in Facebook. C. Rebellion V. ConclusionVI. References http://en. wikipedia. org/wiki/Facebook
Disadvantages of arranged marriage Essay
DISADVANTAGES OF ARRANGED MARRIAGES. à · The main disadvantage of Arranged marriages in Hinduism (especially in India) is the dowry system. It has been said that the dowry system has been completely eradicated from the social views around the country, but it doesnââ¬â¢t seem like it. The dowry system basically is a situation where the girls family pays enormous amounts on money or gives other expensive things such as gold, cars etc. to the groomââ¬â¢s family, just because they are on the superior side of the relationship. à · Arranged marriages may sometimes raise a hard situation of choosing the right partner. This occurs when there is a lot of pressure on the unwed individual from the family members. This sometimes leads the individual to rethink about arranged marriages. The couple might experience lack of privacy in their relationship due to the family closeness and interference by other relatives. It calls for an awkward situation if the couple is in an argument, and hence the entire family/ families might get involved even if they donââ¬â¢t tend to. Once a couple chosen through arranged system of marriage get married, family future, financial planning and other relative tasks take the first priority. Hence the main feeling of love between the couple ends up being the ââ¬Å"second thingâ⬠in the relationship. Even though we discussed in the advantages that the in-laws support the couples during their wedded life, sometimes feelings of ego and jealousy drive the other memebers of the family to sour up the relationship between the couple. This take a huge toll on the couple as they get caught up in the family and in-law dispute. Therefore in some cases it ends up breaking the relationship between two individuals. (Lack of faith). Couples must remember that they have chosen their partners by their will and they donââ¬â¢t need to get carried away by the ill thoughts of the other family members as they have a future to look forward to. Another disadvantage is when the boyââ¬â¢s family turns down a girl just because she mig ht be average in appearance, even though she is decent, respects her elders and knows how to stand along with her future partner in sorts of situations that he or his family might face. An arranged marriage might also result in family feuds if it was a forced one. Either one of the partners might have chosen someone else as their future partner.
Wednesday, August 14, 2019
Case Study Mcdonalds
It operates over 35000 restaurants in more than 100 countries on six continents. 5 It has an unparalleled global infrastructure and competencies in restaurant operations, real estate, retailing, marketing and franchising. McDonaldââ¬â¢s website says that it is a leader in the area of social responsibility and is committed to protecting the environment for future generations. 7 Strong and wide communication channel in the market. (deng, 2009) 8 Play areas for children. 9 Large target markets. 10 Recession resistant (Birchall, 2008) 11 In September 2003 successful backing up of new products was launched with MTVââ¬â¢s advertising campaign featuring the new tag line, ââ¬Å"Iââ¬â¢m Lovinââ¬â¢itâ⬠. (Jennifer, 2004) WEAKNESSES 1 McDonaldââ¬â¢s has not achieved its growth expectations in past several years. Narrow Product lines. (deng, 2009) 3 McDonaldââ¬â¢s brand association as a junk food. (deng, 2009) 4 Few option for healthy eating 5 High employee turnover rates. (macy, 2012) 6 McDonaldââ¬â¢s also have some bad effects on environment. (ltd. , 2006) 7 McDonaldââ¬â¢s also faces many types of legal actions on many issues. OPPORTUNITIES 1 Product packing for McDonalds now features QR codes for customers to get nutritional information. Mcnamara, 2013) 2 Opportunity to enlarge market, the consumers who care about health issue. (deng, 2009) 3 Slightly changing market brand image of McDonalds. (deng, 2009) 4 In 2009, McDonaldââ¬â¢s launched its hefty Angus burger in all U. S. A locations. 5 Introduction of trans-fat-free French fries in all restaurants in the U. S. A and Canada. 6 Introduction of McCafe. 7 Testing marketing fruits and vegetables as happy meal at some outlets. 8 McDonaldââ¬â¢s franchises overseas became a favorite target of people and groups expressing antiglobalization sentiments. Entry into new and highly popular product categories. THREATS 1 Public attack about obesity issue. (deng, 2009) 2 Changing taste of consumers. (deng, 2009) 3 Unable to keep patrons as special order sandwiches offered by rivals Burger King and Wendyââ¬â¢s. 4 Promotional plans like McDonalds game found conspiracy with 51 people charged in a part of scam winning $24 million by stealing winning McDonaldââ¬â¢s tickets. 5 McDonalds showed a delayed effect than other restaurants operators in switching over to zero trans-fat cooking oil. In 2001 McDonaldââ¬â¢s was sued for hurting religious sentiments by vegetarian groups for not revealing its flavors in French fries as it added beef extract to vegetable oil and showing it as veg in menu. 7 Consum ers began filing law suits that eating at McDonaldââ¬â¢s had made them over weight. 8 Competition from burger kings and Wendyââ¬â¢s. (Thomadsen, 2007) MARKET SEGMENTATION TARGET MARKET| BABY BOOMERS| GENERATION X| GENERATION Y| GENERATION Z| DEMOGRAPHICS| 45-65+| 35-44| 19-34| 0-18| GEOGRAPHICS| URBAN| URBAN| URBAN| URBAN| PSYCOGRAPHICS| More concerned with low cholesterol food| More concerned with low fat food| More concerned with physical fitness food products| Generally eats taste oriented food products| BEHAVIOURAL| Mostly concerned with good quality of food products| Requires access with quick and fresh food service| Generally catch-up food by themselves by reaching out| Check out with friends and family| ISSUE ANALYSIS In 2004,Morgan Spurlockââ¬â¢s documentary film Super-Size Me gave very criticism to McDonaldââ¬â¢s fast ââ¬Å"nutritionâ⬠, in which he shows how he gains fat and destroy his health by eating McDonaldââ¬â¢s. 2 In 1998 McDonaldââ¬â¢s started ââ¬Å"Made for youâ⬠System but it was not successful. There was a decrease in growth of sales in stores. 3 In 1999 before the implementation of ââ¬Å"made for you ââ¬Å"scheme ,McDonaldââ¬â¢s planned to provide about 190 million in financial assistance to its franchisees ,but the actual cost of implementing the system ran much higher than the corporation had estimated. In 2001, 51 people were charged conspiring to rig McDonaldââ¬â¢s game promotions over the course of several years, revealing that $24 million of winning McDonaldââ¬â¢s game tickets had been stolen as a part of scam. 5 In 2004, McDonaldââ¬â¢s was sued for extracting a small amount beef added in to the vegetable oil used for cooking French fries. 6 Many people still complain that the food served by McDonaldââ¬â¢s is not hot to eat. RECOMMENDATIONS PRODUCT :- 1 McDonaldââ¬â¢s should provide hot food to eat because many customers complaint that their food is not so hot to eat otherwise it will affect sales. McDonalds should bring some new healthier products for all ages because bad effect on health is one of the weaknesses of McDonaldââ¬â¢s and bringing some healthier food will help to overcome this image. 3 McDonaldââ¬â¢s should provide some free snacks because it will help it compete with its competitors and increase sales. 4 McDonalds should make their products in fat free oil because it will have good effect on health. 5 McDonaldââ¬â¢s should also provide some regional food because in this way some rural people will also start accepting its products. Launching of new fried and bone in treats in Chicago. PRICE:- 1 The price of products should be affordable because if they will not be affordable to small income group then its sale will be affected and it will also give the opportunity to competitors to increase their sales. 2 The prices of products should be regularly checked so as to compete with competition because people will buy those products which they can get in low price. PLACE:- 1 McDonaldââ¬â¢s should open new franchises in small cities also . It will help them to expand its business and increase growth. McDonaldââ¬â¢s should increase the number of its franchises in all countries in order to expand its business. PROMOTION:- 1 McDonaldââ¬â¢s should provide some discount on more products purchased because in this way people will buy more. Because some people will start purchasing more items if they can get discount. 2 McDonaldââ¬â¢s should provide home delivery service because sometimes some people canââ¬â¢t go to store in order to pu rchase them. It will increase sales. 3 McDonaldââ¬â¢s should provide online sale because in this way people can place their orders online. McDonaldââ¬â¢s is working on new salads and wraps . (wong, 2013) 5 McDonald, s will test the new fried and bone in treats in Chicago. (wong, 2013) 6 Success of mighty wings in Atlanta. (wong, 2013) BEST RECOMMENDATIONS PRODUCT:- McDonaldââ¬â¢s should provide some healthier food for all ages because health obesity is the major problem with McDonaldââ¬â¢s . In this way they can get good image regarding health. PRICE:- Prices of products should be regularly checked in order to compete with competition because people will cheapest product. PLACE:- McDonaldââ¬â¢s should open new small franchises at small cities also because it will help him to expand its business and increase growth rates. PROMOTION:- McDonaldââ¬â¢s should provide home delivery service because sometimes people canââ¬â¢t go to store in order to purchase product. BIBLIOGRAPHY Bibliography Birchall, J. (2008). McDonalds claims fast food sales fighting off slowdown. Financial times. deng, t. (2009, may). McDonalds new strategy on changing attitudes and communication. International journal of marketing studies, 37-42. Jennifer, R. (2004). online branding :the case of McDonalds. ritish food journal. ltd. , n. m. (2006). ICCR sponsered proxy resolutions on genetically modified organisms gain recognition among shareholders at wendys McDonalds . financial wire. macy, a. (2012). financing a remodel:a case of McDonalds Franchisee. journal of case research in business and economics. Mcnamara, B. (2013). McDonalds give the people what they want. Nutrition business journal. Thomadsen, r. (2007). product positiong and competion:the role of location in the fast food industry. Marketing science. wong, V. (2013). will McDonalds mighty wings fly? Business weak.
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